I think talking about sponsored blog posts has been a bit of a taboo in the blogging industry but I think it’s something, which does NEED to be spoken about. When I first started blogging (way back when I was mid teens) I never knew you could earn money from it, it wasn’t a career and blogging wasn’t it’s own industry like it is today.
I sometimes think that people don’t understand what blogging is like unless they are a blogger themselves. It takes a lot of time, effort, passion and hard work. First of all every post is a unique idea, ideas can come to you in the shower, driving your car or just out and about doing daily things and I will always keep a notepad and pen on me to jot down ideas.
I then try and figure out whether these ideas could be made into a blog post and then I pick out items/products which I need to photo. I then (if it’s a beauty post) get out my box of blog props and stage my photos on marble contact paper (this can take about half an hour/an hour). After taking the photos it’s then onto editing and that can take about an hour or so. Writing the post comes after that and then coding and making sure all the links within the post work. Then it’s onto social promotion and scheduling content and this can all take about 6-8 hours per post.
Now onto a sponsored post, these come as emails from brands, PR and third party agencies and when it’s a brand I love I am SUPER excited. When a company emails me that I truly love I feel appreciated and respected by them and that’s a reward in itself. It can take days (or weeks for a sponsored collab to come about) and that takes a lot of time in itself.
Now onto the national living wage, it’s about £7.50 (I think) for someone under 25 and if you were working a normal day you’d be paid £60 for this many hours work. Why should you not trust a blogger if they were paid to create this content? If anything the blogger is more likely to like this product as they had spent x amount of hours creating the content.
If you’re a regular reader of a blog then you’ll know how hard that blogger works and when it comes to sponsored posts you shouldn’t treat them any different to a normal blog post. When I read any sponsored content I’m so proud of the blogger to be able to generate an income from a hobby/career they love so much.
So next time you see a sponsored post, like it, share it, support it, comment on it as for the blogger it’ll be content they’ve worked EVEN harder on as they want to impress the brand they love to.