I’ve been blogging for around seven years now and in that time the blogging industry has changed tremendously. I first started my blog while completing my GCSE’s and to me it’s been a great hobby (and a slight addiction) alongside my studies. I still think it’s mad that I began fashion-train aged 15 completing my GCSE’s and now I’ve finished my degree and I’m nearly 22.
During this time I’ve seen blogs hit real ‘stardom’ in the sense that they have released books, make-up lines to name a few things and now we live in a society where some bloggers are considered ‘celebrities’ not just social influencers but have they taken this too far? Before I go on I’d like to point out that this post is not a ‘dig’ at anyone it’s just something I’ve continually noticed over the past year.
I don’t consider myself a ‘popular’ blogger and it still amazes me every time I upload a post that people want to know my opinions on a certain beauty product or fashion trend. I used to be someone who lived and breathed blogs; I used to read them all day everyday, as I just loved all things blogging. About a year ago now I became less interested in reading blogs, bloggers were becoming more unrelatable to me and I found that weird being a blogger myself.
The blogs I once looked up to were living ‘unrealistic’ lifestyles and posting about £500+ handbags, £45 lipsticks and the more and more posts I read about these topics the more I clicked ‘unfollow’ on blog lovin. I first thought is this jealousy? A lot of people could say it was, but to me it wasn’t. I wanted to read about the latest Rimmel lipstick, not a £45 lipstick I could never afford on a student budget.
A few weeks ago I posted this tweet:
It received a lot of backlash from people calling me jealous etc when I’m really not. I love reading realistic posts, I’m still the everyday consumer, I still love buying the latest beauty products in Boots, I am not going to log onto Cult beauty and make a £200 purchase as that’s not within my means. I've noticed more and more tweets/blog posts appearing on my social feeds. Hayley from LDN Beauty Queen posted a tweet recently which received a lot of attention,
I read a blog post from the lovely Vix from Vix Meldrew and within it she wrote
‘What was once aspirational is now unobtainable. The girl who used to squeal in excitement over a Primark skirt that then goes to sell out, has gained 1 million followers in a couple of years and is now squealing over a new week away in Santorini with her new Mulberry bag and is taking away the entire Urban Decay newly released range.”
If you're looking for another good post to read on this topic check out Poppy's post here.
Vix really hit the nail on the head with her post. Not everyone wants to read a blog of constant holidays, £500 handbags and expensive beauty products. There is still a massive audience of people who want to read about those bargain make-up finds. The bloggers who lead this sort of lifestyle may get paid more money from sponsored posts/adverts etc but the readers haven’t changed to earn more money with them. The readers are still in the same job, making the same money as before and still want to read about the newest make-up launch in Boots which they can pick up on their lunch break.
What do you think of blogs right now? Are they still relatable to you? Have you stopped reading blogs which promote expensive products?